Loyaltybuild winning customers, building brands

SuperValu Ireland

SuperValu is one of Ireland's leading supermarket chains and is part of the Musgrave Retail Partners Ireland, one of the world's top 50 fastest growing retailers. Over 1 million SuperValu customers have availed of the one superb price hotel and holiday homes 'Getaway Break' loyalty offering, making it Ireland's most successful loyalty promotion. Over 2,000,000 customer enquiries have been handled through our Loyaltybuild call centre. “The promotion is proven to both increase sales and attract new customers”

Orla Mulcrony, Brand Manager, SuperValu Ireland

Coop MedMera HotelPremie Programme, Sweden

With over 3.5 million members, the Coop MedMera card is the biggest and most widely used membership card in Sweden. Members can collect points in over 1,000 stores throughout Sweden including Coop Konsum, Coop Nära, Coop Extra, Coop Forum and Konsum. The Coop MedMera card serves as the key to the members’ reward system. “I want to congratulate Loyaltybuild on the Coop promotion. So far over 800,000 customers have taken up the offer and we can see a positive impact on our customer satisfaction index”

Martin Fridolf, Director of Business  Development, MedMera AB

Coop Norway

Coop Norway own and operate over 1,300 shops throughout Norway, employing over 18,000 staff. Such is their reach that every fourth bag of groceries sold in Norway comes from one of Coop's shops. Loyaltybuild partners with them to deliver holiday and leisure breaks. “Our own brand one-price holiday and leisure breaks, as a loyalty reward, continue to grow in popularity. Holiday choice, value and the ease of booking through the call centre or website is a combination our customers just love.  Loyaltybuild is an excellent partner for us”

Rune Hadland, CRM Manager, Coop Norge AS

AXA Insurance Ireland

AXA Insurance is Ireland's leading motor and home insurance company with a nationwide network of 42 branches. AXA Insurance was looking for a turnkey incentive solution to reward and thank their customers and Loyaltybuild provided the perfect solution, AXA Leisure Breaks. “Customers love the programme because they feel like they are really getting something of value. Our programme with Loyaltybuild is the easiest for us to work with and I have found them to be very professional and extremely adaptable to my many requests”

Willie Sparkes, Loyalty Manager, AXA Insurance

ESB Customer Supply

ESB Customer Supply manages electricity accounts for 1.9 million Irish residential customers. A key objective for ESB Customer Supply is to encourage more of their customers to switch to paying their electricity bill by direct debit. Loyaltybuild developed DirectDebitBreaks.com as an incentive for their customers to switch payment methods, as well as to reward existing Direct Debit customers with a heavily discounted hotel break. “DirectDebitBreaks has proved to be a very effective promotional tool in growing our Direct Debit customer base. In the three campaigns to date we have found Loyaltybuild to be a very professional and innovative company to work with.”

Tim Wynne, Marketing Manager, ESB Customer Supply

Coop Switzerland

Coop Switzerland is the second largest supermarket chain in Switzerland with 1,546 stores, 45,000 employees and 2.5 million household loyalty card holders. Coop’s objective was to expand their existing loyalty programme “SUPERCARD” by adding a travel leisure element. Using Loyaltybuild’s proven expertise in this area, “SUPERCARD Hotels” was developed to offer Coop SUPERCARD members discounted hotel breaks throughout Switzerland. Supercard members can avail of a discounted 3- or 4-star hotel break for two people across Switzerland.

The Co-operative Food

The Co-operative Food is the UK's largest community food retailer with 2.5 million members and over 2,200 stores throughout the UK. The Co-operative had an objective of developing a new loyalty offering to help them achieve ambitious customer recruitment and retention targets. Loyaltybuild’s solution, “The Co-operative Hotel Breaks,” is a Co-operative branded one-price hotel break offer, custom designed to reward their current customer base and help to win new members. Co-operative Members can avail of a discounted 3- or 4-star hotel break for two people across the United Kingdom.