Our Programmes

Our approach is simple. We work with our clients to develop leisure break
propositions that are tailored to our clients’ objectives, their marketing channels
and their customer engagement strategies. Behind every Loyaltybuild programme
is a highly sophisticated management and support system - it's why we can deliver
large-scale loyalty for a diverse range of businesses in multiple European markets.

Not only are our programmes adaptable for any market or industry sector in any
language, but we can also tailor our unique ‘one price’ offers to suit any specification
and complement any promotional theme.

While our programmes are ideal for companies with a large customer base, we love to create
relationships with any company that’s passionate about the benefits of sustained brand loyalty.

Our core attributes:

Flexibility Flexibility

We create programmes tailored to achieve your specific loyalty objectives. There is no standard formula. We can accommodate a variety of loyalty models: whether a stand-alone loyalty proposition using Loyaltybuild leisure breaks as your sole customer reward or as part of a wider loyalty offering.

Examples of our most popular programmes include:

  • ‘Earn and Burn’ loyalty programmes – where your customers collect points by shopping in-store and then redeeming their points for a great value leisure break;
  • Membership-based programmes – where your customers have access to a leisure break programme all year round as a benefit of their membership; or
  • Short-term promotions – a programme specifically tailored for a short duration or for a specific type of promotion; e.g. to celebrate the launch of a new product range or to boost sales of a specific field.
Account Management Account Management

We project manage all the creative, administrative and fulfilment activities for your leisure reward programme. This includes a dedicated Account Manager who will work directly with you to tailor your programme to your brief, advise you about our latest product offerings, and work with you to plan your communications.

Multi-channel delivery Multi-channel delivery

Together with your dedicated branded website available via internet, tablet or smartphone, we provide a fully serviced call centre service. Fully trained in your proposition and brand tone of voice, our multilingual service teams will handle all your bookings and administration seamlessly and efficiently.

Research & insight Research & insight

To get ahead is one thing; staying ahead is another. As part of our service, we conduct regular customer and market research to track our performance against pre-agreed customer satisfaction targets, net promoter scores and service levels. This, together with monthly in-depth pricing analysis by city and region ensures that your customers have access to the right products at the right time with the best price all year round.

Commercial model Commercial model

Flexibility is central to our approach and key to ensuring that our programmes meet your needs.  We work with you to tailor our commercial model to ensure that your business achieves its specific objectives.


What our clients’ customers say

We try to go on 2-3 SuperValu Getaway Breaks a year and have done for the past number of years.
We find that the hotels and the destinations available are wonderful. They are great value and give
us the opportunity to visit friends and family around the country. An added bonus is I get to go
shopping while John enjoys the hotel’s pool and leisure facilities!

Mary Gallagher, Co. Clare

We booked a weekend at Hotel Birger Jarl in Stockholm with Coop Hotellpremie, it was very easy to
book on their website and they provided excellent customer service. We would also like to add that the hotel provided the standard and service promised and even exceeded our expectations, the staff were very friendly and accommodating. We are definitely going to use this site to book our future hotel breaks!

Göran & Gunbritt

We very much appreciate you taking the time to review our complaint and even take action. I don’t think I have ever seen action taken so quickly and professionally. It really shows how good your customer service is. I will 100% book with AXA Leisure Breaks in the future and will tell everyone to book with you guys also.