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Unveiling our new look.

Posted by Loyaltybuild under News on 30.6.2014

Today, June 30th 2014, Loyaltybuild is pleased to reveal our new brand.

Whilst retaining the Loyaltybuild name, the unveiled brand consists of many new elements such as the colour palette, different fonts, a newly created company symbol and innovative tagline.

Screen Shot 2014-06-20 at 14.17.48

Richard Hadfield, Managing Director of Loyaltybuild, explains what people can expect from the new brand:

“Today’s unveiling of the new look brand is the climax of many months’ hard work to develop a brand that is really consistent with Loyaltybuild’s ethos and characteristics.

“Loyaltybuild has a strong heritage with over 15 years experience in delivering memorable holiday experiences to literally millions of customers. The new brand draws on this experience and will help us to portray the services we offer in
an engaging and inspirational manner.

Screen Shot 2014-06-20 at 14.16.52

 

“Our new symbol, the ‘L’ and ‘B’ of Loyaltybuild, conveys the loyalty connections – between us and our clients; between our clients and their customers; and between us and our leisure partners.

happy

Tagline

“Our ‘happiness earned’ tagline signifies the fun element of the business. We are providing the end consumer (our clients’ customers) with the opportunity to have a fun-filled, happy holiday for rates that are much lower than the market price. They earn the opportunity to partake in these breaks by being members of our clients’ loyalty programmes – that’s happiness earned!”